CRM B2B Lifecycle Manager - VIE - Barcelona

Since 2015, papernest has been transforming the way people manage their contracts, making subscription, management, and switching simple through one smart, intuitive platform.

We have supported more than 2 million customers across France, Spain, and Italy. Along the way, we have continued to invest in new verticals, establishing papernest as a high-performing, innovative, and competitive scale-up in a fast-growing market.

With over 900 employees, we are strengthening our position as a European market leader. 

To face our next challenges, the Product Marketing team is looking for a CRM Lifecycle Manager to strengthen our lifecycle, engagement across our B2B activities.

Your futures missions :

You will be responsible for optimizing customer journeys across our B2B lifecycle, from onboarding to long-term retention and engagement. Your mission is to improve product adoption, engagement, and retention while ensuring a seamless, high-quality experience for all partners.

This role is ideal for someone who enjoys blending strategy, operational execution, data analysis, creativity, and cross-team collaboration in a fast-moving environment.

Key responsibilities :

Lifecycle Strategy & Journey Design :

• Design, build, and optimize multichannel customer journeys across the B2B lifecycle ;

• Contribute to the definition of CRM strategies that drive activation, conversion, engagement, and retention ;

• Identify key moments in the customer journey and propose high-impact initiatives ;

• Integrate CRM touchpoints into the product experience in collaboration with Product teams.

Operational Excellence :

• Build automated workflows and lifecycle programs from scratch (email, SMS, WhatsApp, etc.) ;

• Execute one-shot campaigns targeting specific communication needs ;

• Define targeting and segmentation to deliver the right message at the right time ;

• Ensure smooth, scalable execution of CRM processes ;

• Maintain high quality and attention to detail across all communications.

Data-Driven Optimization :

• Monitor performance of journeys and campaigns ;

• Conduct A/B tests and continuously optimize lifecycle programs ;

• Identify friction points across the B2B funnel ;

• Produce actionable insights to improve customer satisfaction, conversion, and retention ;

• Use data tools and SQL (or similar) to support analysis and segmentation.

Creative Content Production :

• Produce engaging, drag and drop based communications across channels ;

• Adapt messaging to different lifecycle stages and audiences ;

• Ability to personalize content using dynamic variables and scripting (e.g., Liquid).

Cross-Team Collaboration :

• Work closely with Product, Data, Design, Operations, Sales & Partnerships, and Brand teams ;

• Gather business insights to improve CRM initiatives ;

• Contribute to building scalable CRM strategies across multiple markets.

About you :

• Master’s degree (Business, Marketing or equivalent) ;

• Strong interest in B2B environments and digital products ;

• Experience or strong motivation in CRM, lifecycle marketing, or growth ;

• Fluency in French and English required (Spanish is a plus) ;

• Experience with CRM or marketing automation tools (Braze, Brevo, HubSpot, Salesforce Marketing Cloud, etc.) ;

• Comfortable working with data (Excel, SQL, BI tools or similar).
  

What We Offer :

Evolving in an international and inclusive environment: Everyone has their place at Papernest, and with over 46 different nationalities, it’s not uncommon for us to start a sentence in French and finish it in English or Spanish!

💸 Compensation: A monthly allowance defined by Business France, check for the amount in Spain, which is updated every quarter.

🍽️ Meals & partnerships: a healthy breakfast offered every Friday, as well as partnerships with various services in Barcelona (restaurants, sports, leisure, and care centers).

🩺 Health & Transport: A health insurance plan, April, for hassle-free management of your healthcare expenses, with 100% reimbursement. To make your transition easier, we also cover 100% of your round-trip transportation costs.

🧳 Luggage: No decision to make! Papernest covers 100% of your luggage fees (up to 150kg) so you can enjoy all the seasons in Barcelona.

📈 Career Development: For us, the VIE contract is a real stepping stone into professional life. We support your career ambitions by ensuring your learning and professional development throughout your experience with us.

✨ Home office: Enjoy 2 days of home office per week to optimize your focus and efficiency.

Hiring process:

• First call with Eva, Talent Acquisition Partner (30’) ;

• Interview with Mathilde, Head of Product Marketing and CRM (1h) ;

• Practical exercise: You will be given a use case to assess your skills and abilities ;

• Product Case Restitution with Mathilde (1h) ;

• Final Interview with Valentin, our CPO (30’)
  
  

Interested in this challenge? 🙂

Don’t hesitate any longer—we look forward to meeting you! Regardless of your gender, background, religion, sexual orientation, or disability, there’s a place for you with us. Our selection processes are designed to be inclusive, and our work environment is adapted to everyone’s needs.

We particularly encourage applications from women. Even if you feel that you don’t meet all the criteria outlined in this job posting, please know that every application is valuable. We strongly believe that diverse and varied backgrounds enrich our team, and we will carefully consider your application. Parity and diversity are essential assets to our success.