CRM B2B Lifecycle Manager - VIE - Barcelona

Since 2015, papernest has been transforming the way people manage their contracts, making subscription, management, and switching simple through one smart, intuitive platform.

We have supported more than 2 million customers across France, Spain, and Italy. Along the way, we have continued to invest in new verticals, establishing papernest as a high-performing, innovative, and competitive scale-up in a fast-growing market.

With over 900 employees, we are strengthening our position as a European market leader. 

To face our next challenges, the Product Marketing team is looking for a CRM Lifecycle Manager to strengthen our lifecycle, engagement across our B2B activities.

Your futures missions :

You will be responsible for optimizing customer journeys across our B2B lifecycle, from onboarding to long-term retention and engagement. Your mission is to improve product adoption, engagement, and retention while ensuring a seamless, high-quality experience for all partners.

This role is ideal for someone who enjoys blending strategy, operational execution, data analysis, creativity, and cross-team collaboration in a fast-moving environment.

Key responsibilities :

Lifecycle Strategy & Journey Design :

• Design, build, and optimize multichannel customer journeys across the B2B lifecycle ;

• Contribute to the definition of CRM strategies that drive activation, conversion, engagement, and retention ;

• Identify key moments in the customer journey and propose high-impact initiatives ;

• Integrate CRM touchpoints into the product experience in collaboration with Product teams.

Operational Excellence :

• Build automated workflows and lifecycle programs from scratch (email, SMS, WhatsApp, etc.) ;

• Execute one-shot campaigns targeting specific communication needs ;

• Define targeting and segmentation to deliver the right message at the right time ;

• Ensure smooth, scalable execution of CRM processes ;

• Maintain high quality and attention to detail across all communications.

Data-Driven Optimization :

• Monitor performance of journeys and campaigns ;

• Conduct A/B tests and continuously optimize lifecycle programs ;

• Identify friction points across the B2B funnel ;

• Produce actionable insights to improve customer satisfaction, conversion, and retention ;

• Use data tools and SQL (or similar) to support analysis and segmentation.

Creative Content Production :

• Produce engaging, drag and drop based communications across channels ;

• Adapt messaging to different lifecycle stages and audiences ;

• Ability to personalize content using dynamic variables and scripting (e.g., Liquid).

Cross-Team Collaboration :

• Work closely with Product, Data, Design, Operations, Sales & Partnerships, and Brand teams ;

• Gather business insights to improve CRM initiatives ;

• Contribute to building scalable CRM strategies across multiple markets.

About you :

• Master’s degree (Business, Marketing or equivalent) ;

• Strong interest in B2B environments and digital products ;

• Experience or strong motivation in CRM, lifecycle marketing, or growth ;

• Fluency in French and English required (Spanish is a plus) ;

• Experience with CRM or marketing automation tools (Braze, Brevo, HubSpot, Salesforce Marketing Cloud, etc.) ;

• Comfortable working with data (Excel, SQL, BI tools or similar).
  

What We Offer :

Evolving in an international and inclusive environment: Everyone has their place at Papernest, and with over 46 different nationalities, it’s not uncommon for us to start a sentence in French and finish it in English or Spanish!

💸 Compensation: A monthly allowance defined by Business France, check for the amount in Spain, which is updated every quarter.

🩺 Health & Transport: A health insurance plan, April, for hassle-free management of your healthcare expenses, with 100% reimbursement. To make your transition easier, we also cover 100% of your round-trip transportation costs.

🧳 Luggage: No decision to make! Papernest covers 100% of your luggage fees (up to 150kg) so you can enjoy all the seasons in Barcelona.

📈 Career Development: For us, the VIE contract is a real stepping stone into professional life. We support your career ambitions by ensuring your learning and professional development throughout your experience with us.

✨ Home office: Enjoy 2 days of home office per week to optimize your focus and efficiency.

Hiring process:

• First call with Eva, Talent Acquisition Partner (30’) ;

• Interview with Mathilde, Head of Product Marketing and CRM (1h) ;

• Practical exercise: You will be given a use case to assess your skills and abilities ;

• Product Case Restitution with Mathilde (1h) ;

• Final Interview with Valentin, our CPO (30’)
  
  

Interested in this challenge? 🙂

Don’t hesitate any longer—we look forward to meeting you! Regardless of your gender, background, religion, sexual orientation, or disability, there’s a place for you with us. Our selection processes are designed to be inclusive, and our work environment is adapted to everyone’s needs.